WilliamHill Review

WilliamHill review
Trusted more then 20 years

Well-trusted Bookmaker

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Various live betting opportunities

William Hill Plus card

Accepts numerous payment methods


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WilliamHill Pros and cons

  • Massive number of currencies supported
  • Long-running and experienced betting company
  • Supports a large number of payment methods
  • William Hill Plus card
  • A total of 28 different sports categories to navigate through
  • William Hill Radio available
  • No VIP or Loyalty Scheme available
  • Live streaming only available for greyhounds and horse racing
  • High volumes of traffic where customer support is concerned

WilliamHill Usability and desktop review

Anyone living in the United Kingdom or Ireland will instantly recognise the William Hill website design, as it utilises the colours of the brand’s logo. However, it doesn’t only cater to bettors from those countries. William Hill has quite the international appeal, with its site being translated into numerous different languages. As far as the usability of the bookmaker’s platform is concerned, everything is very easy to navigate to and around. Links run down the left-hand side of the screen, the bet slip is on the right, and so is the Betting TV for live streaming. Joining William Hill is also an easy experience, with a simple link taking you to a two-minute registration process.

WilliamHill mobile betting

If you enjoy placing your sports bets through a smartphone or tablet, then William Hill can still cater to you. The platform is also compatible with Android and iOS devices, so you can simply navigate your way to the website through the browser on your handset. It’s important to remember that there may be a slight delay with loading the platform’s web pages up through such devices, although not by a lot.

There is also a downloadable William Hill app, which can be found through the Apple store for iOS devices or the Google Play Store if you use an Android handset. This provides a convenient app to allow you to place bets from wherever you are, and the design of this isn’t very different to the desktop display. It has the same colour theme and web layout, with easy navigation being a prime feature. You can also live stream events through this app, while William Hill Radio is also active there.

WilliamHill live betting

While pre-match sports betting can provide quite the entertainment itself, there’s nothing quite like betting in-the-moment. This is something that can be done through William Hill’s In-Play section. There, you’ll get to see the various live betting opportunities, from football matches and tennis games through to eSports and volleyball. You’ve also got the opportunity to use the site’s Cash In feature during live betting. Through this, you can settle all or part of a bet, thereby minimising your losses on an event or ensuring that you come out in profit depending upon the current outcome.

Betting TV is also accessible at William Hill, allowing you to stream selected UK and US greyhound and horse racing events. This is a bit of a let-down in comparison to other sites, which also afford their players the opportunity to live stream football, tennis and other sports. Betting TV at William Hill is free of charge to active members of the site, though.

WilliamHill odds

There is the possibility of betting anything between 3p and £10,000 at William Hill sportsbook on the events, and generally speaking, the platform provides quite competitive odds. The site aims to provide a high-quality service, after all. Good odds are quite noticeable on football and some of the North American sports. Football events, for example, come with an average of 5.4% on their odds, which operates as a great rate for those who enjoy wagering on the sport.

WilliamHill betting markets

William Hill lists 28 different sports categories in its A-Z setup, so you can guarantee that all the major options are present. These include American football, eSports, cricket, tennis, football and basketball. Yet, the site also presents a few alternative options to the norm. For example, there’s the TV/Specials category, providing wagering on who will take part in Strictly Come Dancing 2020 and who will be a part of the New Year’s Honours list. Politics betting is also present, with options on who will be the next UK Prime Minister, and Poker sports betting also makes an appearance.

WilliamHill Payment methods

Payment methods

One thing that can be easily said about the William Hill sportsbook, is that it accepts numerous payment methods for depositing and withdrawing purposes. A note of importance is that the site may require you to verify yourself before being able to deposit high amounts or prior to making any withdrawal.

Debit and credit cards are available to use for deposits of up to £99,000, while e-wallets like PayPal, WebMoney, Skrill, Neteller, Yandex Money and ecoPayz are also usable. Anyone using an iOS device can utilise Apple Pay, while numerous online banking possibilities are available, too. These include EPS, Euteller, Instadebit, POLi and Sofort, to name just a few. Prepaid cards from Paysafecard, Neosurf and Todito Cash are accepted as well.

Many of these methods are also available to utilise for withdrawing money from your account. Transactions in this case can take between one business day and five business days, depending upon the payment method in operation. William Hill doesn’t charge anything for your withdrawal requests, although it’s relevant for you to check with your payment method for additional fees imposed upon such.


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WilliamHill Bonuses and promotions

Becoming a member of the William Hill sportsbook will also allow you to claim various promotions. These apply to both newcomers and loyal players, so there’s something for everyone to benefit from. Rewards include free bets, cashbacks and bonuses, amongst other things.

Welcome Reward

Once you sign up for an account, you can utilise the bonus code P30 when making your initial deposit of at least £10. Then, make a wager of the same amount on minimum odds of ½ to receive two £15 free bets as a reward.

Money Back for 2nd Place

If you bet on a horse to win, then you may feel a little disappointed if it ends up finishing in second position. That’s not a problem at William Hill, though. If this does occur, the sportsbook provides your money back as cash, up to a maximum of £10.

Get 3 Bet Boosts Every Day

Every single day, the sportsbook will also provide you with three bet boosts, which can be used across greyhound and horse racing singles options at the site. These can be up to £20 on a win bet.

Bet Boost on Accas

Create yourself an acca with three or more selections included in it and you’ll receive the biggest ever bet boost from William Hill as a result. This is available to use on any sport apart from horse racing or greyhounds, up to £20 win or £20 each way.

WilliamHill Loyalty and VIP programs

WilliamHill Support

Customer support

The William Hill platform is able to provide support in a number of ways, with a comprehensive FAQ section offering the in-depth answers to many queries. Outside of this, you can speak with the customer support team instead. Agents are reachable through live chat, email, telephone and Twitter. These options are available around the clock, meaning that you’ll always be able to find the assistance that you need while betting at William Hill.

Support detail

Hours: 24/7

Support: Mail, Chat, Phone

Support Language: English, German, Greek, Japanese, Russian

WilliamHill Trustworthy and credibility

William Hill has been in existence as a company since 1934, which means that it brings many decades of experience to the table. Of course, its foray into the online sports betting world came many years later, but this has proved to be just as popular as the land-based establishments. The company bases itself out of Gibraltar, and it holds licences from that location as well as from the UK Gambling Commission. The brand is also committed to supporting responsible gambling, providing credible links to various organisations surrounding this.

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WilliamHill Reviews

Betting expert's review

It’s clear to me why William Hill exists as one of the biggest sportsbooks in the world, and a lot of that has to do with the experience that it brings to the table. The company has been around for a long time and everything just works very well online. I like the ease of use that the sportsbook provides, and the fact that there is a large number of sports for betting on helps, too.

Of course, the fact that William Hill is also available through mobile devices makes it more appealing. I’m a fan of accessing sports betting options from my Android handset, so if anyone enjoys it in the same way, William Hill will likely cater to you, too.

Promotions are large in number at the platform as well, which makes for yet another appealing feature, in my opinion. The welcome offer really does provide an inviting part of the site, while the various additional rewards speak to me, too. It would be nice to see a VIP program on offer though, if I’m honest.

Overall, while there are a couple of niggling issues for me personally with the sportsbook, for the most part, William Hill is a great platform. I would recommend it to anyone looking for a new site to sign up to.

NOTE: Your opinion is extremely important to us. To all of us, both to us who are trying to check all the information we discover about a bookmaker, and to other players who will read your experience. And if you have any experiences, whether positive or negative, it would be useful to spare some time and leave us your review. It can be of great importance to someone. Get involved, because together we come up with the best solutions.

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WilliamHill - FAQ

If you’re intending on using the William Hill sportsbook via mobile, then you can download the free of charge app. This is available for both Android and iOS devices. Alternatively, you can navigate to the website through your device’s web browser. In both circumstances, you need to click on the ‘Join Now’ button and fill out the required information to open an account.
If you’re using PayPal for your withdrawals from William Hill, then you can take out anywhere between €10 and €5,500, which will be sent in one working day.
Bitcoin is not currently supported as a payment method by the William Hill brand. Therefore, for the time being, you cannot place bets with this cryptocurrency. But, you can always use Bitcoin thru Skrill payment method.
Build Your Odds is a new addition to the William Hill sportsbook, and is usable on selected football matches. It enables you to build your own multiple bets from selected markets within that event. To use it, it will show as a tab in the market navigation bar. From there, choose your selections from the available markets. Once done, click “Add to Bet Slip”.
You’ll need to check that your current residential address is registered on your William Hill account. Then, you must send proof of your identity through a colour copy of a driving licence, passport or national identity card. A copy of a proof of address must also be sent. The documents can be sent through live chat or through secure upload.

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  • 32 payment methods for depositing funds
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  • 37 different sports categories for betting on
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  • 200+ extra bets on offer
  • At least 47 accepted payment methods
  • In-Play Club available for €5 free bets each week
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Last updated: 11.12.2020.